Global Journal of Economics and Business

Related Articles ( Electronic promotion )

The Role of Electronic Promotion of Terrorism through Social Networks in the spread of terrorists recruiting the youth- Applied to the Kingdom of Saudi Arabia

Abeer Elsayed Fayed

Introduction: Despite the great technological advance in today's world, including the Internet and social networks, it has also come with deadly and destructive disadvantages of humanity: recruitment of young people electronically to be used as living fuel for the bloody terrorism. Problem: The problem ...

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The Impact of Consumer Perception of Electronic Promotional Deception through Social Media Platforms on Brand Benevolence and Brand Competency

Mo'atasem Oqab Al-Masoud , Mo'ataz Talat Mohammed Abdallah , Ali Abdullah Al-Hijris

The aim of this study is shed light on a new phenomenon which is deceptive promotion through social networks. This study aims to test if the consumers perceive this deceptive promotion and effect of this on trade mark perceptions and competences. The community of this study was formed from all the students ...

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